WHAT IS BRANDING?

Brand Identity Design

The foundation of your values. The reason why you exist.

It’s a promise you make to your customers. The foundation of your values. The reason why you exist.

Branding allows you to stand apart from your competitors and form the bedrock for potential customers to know what they expect from you, your product or your service.

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Why is branding important?

Let your audience know about your brand.

When people think of the term “branding”, the first thing that comes to mind is a logo. But a logo only skims the tip of the iceberg of what branding really is. When it comes to branding your organization, products or services, branding expresses the value and truth of your company – the differentiation, the special sauce.

Be unique, stand out, and disrupt the game in your industry.

Strategy

With a strong strategy in place, you can refer back to it and make sure that your products and services are in line with your brand’s mission and goals.

Trust

A strong brand can help you set yourself apart as a well-established business with strong values that customers can resonate with.

Value

When people relate to your company values, they are more likely to want to do business with you.

Marketing

The higher your advertising effectiveness is, the more likely your customer is to purchase your product.

Customer Loyalty

Loyal customers tend to be repeat customers, too. They look forward to your next product release and follow you for product and company updates.

Identity

Brand recognition is how well your target audience, and potential customers, can recall your company’s brand and identify your products.

You never get a second chance to make a good first impression.

Our approach to brand design is pretty simple – it needs to tell a story, it needs to connect with your fans, and it needs to radically differentiate you from your competition.

Logo Design

Your unique graphical emblem comprised of a logomark & logotype that is used to visually separate your company.

Color Palette & Typography

A combination of colors and typography: font styles, sizes, and spacing that represents your brand.

Brand Guidelines

A set of visual and verbal rules and standards for all things – sales, marketing, design and brand message.

Logo Design

Color Palette & Typography

Brand Guidelines

How it all comes together.

At the end of the day, the ultimate goal of all branding efforts is to drive more sales, and educate people on your new/existing products and/or services. After creating your identity and voice, we then create the right tools to communicate your promise to your target audience.